Burberry has come to represent the standard for quality and style in outerwear. The store reflects the Burberry design concept, developed by Burberry Chief Creative Officer Christopher Bailey with British materials and themes used throughout.The UK brand has become a global fashion icon epitomising quality, innovation, style and a dishevelled elegance that marries fine craftsmanship and functionality with a relaxed but distinctly British attitude. The brand is anchored in the integrity of its outerwear, a tradition that began when Thomas Burberry invented gabardine in 1856, and its trench coat has become a style icon. The Chadstone store range includes Heritage Outerwear, Brit as well as accessories, handbags and small leather goods.