Nudie Jeans Co doesn’t just offer jeans. With a wear and tear-way of thinking, reuse and repair program the Swedish denim company provides and maintains a tradition true to the fabric’s history and characteristics. Founded in Gothenburg in 2001, Nudie Jeans Co has been recognized for their work with sustainability, both environmental and social. With a denim collection made from 100% organic cotton and a promise of free repairs, Nudie Jeans Co has taken a prominent role in the industry’s work for a more sustainable existence.